In 2008, Romanian customer preferences for cars seem to change in favor non-European marks, the Asian, to be exact. While Renault, Volkswagen and Peugeot have lost this year, significant percentages of market share, brands such as Mazda, Kia and Mitsubishi models sold in Romania , better than ever. Mazda managed the most spectacular increase in sales of the year, according to APIA (Association of Automotive Manufacturers and Importers).
Japanese brand sold with 436 percent more units over the period from January to July 2007. The record was reached last month, when 207 Romanian opted for Mazda, three times more, compared to July 2007. The greatest success in Romania has the model of the Mazda3 small class (66 units delivered). Next is Mazda2 (55 units), Mazda6 (40) and CX-7 (32). The objective of the importer of Mazda in Romania is that by 2010, to reach a market share of 2 percent.
Kia is another brand that aims to Romanians, this year Koreans have an increase of 369 percent on the Romanian market. Performance of Kia Cee’d, a car that launched the brand image in Romania, is impressive: sales growth Kia Cee’da with 943 percent (4,504 units delivered), which places this model on an unexpected place 4 top of the import cars sold in Romania, where Renault Clio (down 21 percent compared to last year), Skoda Octavia (down 50 percent) and Ford Focus, which has recorded an increase of one hundred percent.
The Japanese success model is due to an excellent strategy of Asians to provide rich equipment (including RDS radio / CD compatible MP3 player, according to increase the volume with speed, 4 speakers, USB connection, AUX and iPod etc.), which are ready compete in segments dominated (until now) by the Germans and French.
Other brands with success in Romania, recently, are Dodge (increase of 182 percent), Maserati (155 percent), Jaguar (141 percent), Cadillac (130 percent), Subaru (106 percent), Mitsubishi (74 percent), Honda (72 percent) and Smart (67 percent), who managed to win the market share of Daewoo marks (which recorded a decrease of 32 percent), Citroen (-25 percent), Renault (-24 Percent), Lada (-22 percent), Alfa Romeo (-19 percent) and Dacia (-17 percent).